What The F**K is Social Media?

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Une présentation synthétique et très claire de ce que sont les médias sociaux et de ce qu'ils impliquent pour les marques.

Quelques points qui me semblent primordiaux :

• "In 2008, if you're not on a social networking site, you're not on the internet"
• "Tomorrow's consumers are today's digital natives"
• "The train is leaving the station. WITH OR WITHOUT YOU"
• "It is about conversations, and the best communicators start as the best listeners"
• "It is a dialogue, not a monologue"
• "Give them something to talk about"
• "Don't f**k with people"